Likewise, you can exclude specific industries or job experience from your targeting parameters. You can exclude those with entry level positions, so your ads only show to the most relevant audience. Let’s say you want to reach people on LinkedIn with a specific job title, but you only want to show ads to those in senior roles. Inversely, it also allows you to exclude identifiers in order to serve highly targeted ads. LinkedIn is the only social platform offering ad targeting by industry, job title, seniority, job experience, and other identifiers. Benefit #1: Incredibly Granular Targeting Marketing spends aside, let’s take a deeper dive into the specific benefits of LinkedIn advertising, so you can decide if this paid social strategy is right for your business. Website conversion campaigns must use conversion tracking.Clearly, the cat’s out of the bag: the benefits of LinkedIn advertising are undeniable, and businesses are affirming it with their pocketbooks. Website conversion optimizes for actions on your website that you define as valuable, such as downloading whitepapers or filling out lead generation forms.

This is one of the easiest and most effective ways to get leads on our platform. Lead generation uses LinkedIn forms pre-filled with LinkedIn members’ profile data. However, you will have the option to bid based on cost per view only by choosing video views as an objective. Video will be available as an ad format on other objectives.

Video views gives you the option to bid based on cost per view. Engagement is about getting customers to interact with your posts by clicking on your ad, taking social actions (likes, comments, hashtags and shares), or getting more company followers. Website visits is likely what you’ll choose for getting clicks that take customers to your website. These campaigns are great for top-of-funnel brand building.

Here’s a brief description of the available objectives:: Brand awareness are simple impression-based campaigns.

Linkedin marketing campaign